Zürich

Temporary use instead of vacancy in the centre of Zurich

Following the termination of a tenant's lease, a temporary vacancy was expected at the property on Steinmühlenplatz in the centre of Zurich. When it became unlikely that the space would be re-let immediately, the owner and Wincasa Centre Management decided to rent it out as a pop-up space. After reviewing various options, a decision was made over the summer to sign a contract with VeloLoft. The win-win concept was at the forefront of this contract.

VeloLoft wanted to open the store as quickly as possible, so the responsible center manager Ronny Hofmann went to VeloLoft's headquarters on a Friday afternoon with the contract and the keys and finalized everything there. The pop-up store opened just a few days later. The CEO of Colag/VeloLoft describes the collaboration with the center management as uncomplicated, flexible and very speedy. The 6 months were also a complete success for VeloLoft. Around 300 e-bikes were sold during this time.

The space is currently being renovated and Switzerland's first ZEISS Vision Center will open there in early 2020. Customers will receive high-quality vision aids from expert opticians using precise measuring and grinding technology.

Successfully managing retail space in the current environment requires creativity and flexibility. Co-creation makes it possible to avoid vacancies and thus also a decline in footfall for other tenants, while maintaining the attractiveness of the location.

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