Zurich

Temporary use instead of vacancy in the center of Zurich

An der Liegenschaft am Steinmühlenplatz mitten in Zürich war nach Kündigung eines Mieters mit einem zeitweiligen Leerstand zu rechnen. Als eine nahtlose Wiedervermietung unwahrscheinlich wurde, haben sich die Eigentümerin und das Wincasa Center Management entschieden, die Fläche auch als Pop-up zu ve

rents. After examining various options, the decision was made over the summer to conclude a contract with VeloLoft. This contract was based on the win-win concept.
 
VeloLoft wanted to open the store as quickly as possible, so the responsible center manager Ronny Hofmann went to VeloLoft's headquarters on a Friday afternoon with the contract and the keys and finalized everything there. The pop-up store opened just a few days later. The CEO of Colag/VeloLoft describes the collaboration with the center management as uncomplicated, flexible and very speedy. The 6 months were also a complete success for VeloLoft. Around 300 e-bikes were sold during this time.
 
The space is currently being renovated and Switzerland's first ZEISS Vision Center will open there in early 2020. Customers will receive high-quality vision aids from expert opticians using precise measuring and grinding technology.
 
Successfully managing retail space in the current environment requires creativity and flexibility. Co-creation makes it possible to avoid vacancies and thus also a decline in footfall for other tenants, while maintaining the attractiveness of the location.

For further information on Center Management services, please contact here.