Aarau, Gais Center

Successful reopening after revitalization

New large-space concept for the Gais Center Aarau
Following a six-month revitalization phase, the Gais Center in Aarau was fully let at the end of October and reopened with a new tenant mix. The expanded offering is part of the repositioning that was developed and implemented by Wincasa together with the owner, Credit Suisse Investment Foundation RES Commercial.

Attractive overall package
The Gais Center Aarau was opened in 2010 with a total retail area of 4,300 square meters. However, with the existing tenant mix and small sales areas, the sales and footfall targets set could not be achieved as desired. As part of the repositioning, the aim was to develop large-space concepts with strong brands - and this was achieved. With the arrival of the popular brands Bächli Bergsport and Media Markt in autumn 2017, the Gais Center now offers an attractive overall package that meets the needs of the target group in the catchment area.

As part of the revitalization work, the common areas in the center and the exterior façade were also redesigned. A new entrance facing the Aeschbach district now increases the visibility of the center.

Holistic management
The success of a shopping center depends to a large extent on the quality of the offer and the efficiency of the target group approach. In order to optimally coordinate these two factors, cross-life cycle expertise is required. Wincasa offers comprehensive retail & center property management for owners of retail real estate. Wincasa impresses with its comprehensive market know-how, good relationships with retailers and knowledge of the needs of end consumers.

http://gais-center.ch/