Zurich

Pop-up stores as a new format

New concepts with added value

Given the intense competitive pressure, it is important for a shopping center to differentiate itself from the crowd with innovative ideas and offer customers added value. Sihlcity has succeeded in doing this with the pop-up store. A call for tenders was issued to find creative and unique companies to occupy a store space for four months. From around 100 applications, three young companies finally won the race.

All-round support from the center management

The image project was managed and supported by the center management team from the conception and implementation of all marketing measures, through the store design concept and its implementation, to the opening and store operation. The Sihlcity pop-up store not only fitted in perfectly with the positioning as an innovative, diverse and unique urban entertainment center, but also generated a great deal of positive customer and media interest and was therefore a complete success.