Sihlcity, Zurich

New gastronomy concept at top location in Sihlcity

In October 2018, Yalda opened in Sihlcity with a brand new dining concept. In a prominent location, the restaurant impresses with oriental dishes that you can put together yourself from the hot and cold buffet. With a touch of 1001 Nights, the restaurant is the ideal place to escape from everyday life.
In order to determine the optimum restaurant format for the space, a thorough market analysis was first carried out. The offer should be characterized by a high degree of independence, integrate well into the existing gastronomy portfolio and meet the various needs of Sihlcity's heterogeneous target groups. Possible concepts and partners were evaluated throughout Switzerland and internationally. The operator and concept were then selected as part of a pitch process. The concept for the modern oriental cuisine of the Yalda restaurant was able to prevail over other offers and emerged as the winner. Decisive factors included the differentiation of the offer compared to other existing restaurants in Sihlcity. As well as the expertise and many years of experience of the operating company, the coherent story and the development of all central components such as the offer, service concept, branding, corporate design and architecture. Yalda - launched as a pilot concept in Sihlcity - is to be rolled out at other locations by the operating company Two Spice.