Real estate marketing

Real estate marketing

To create unforgettable brand experiences

Wincasa: a unique range of real estate marketing services for owners

Wincasa is the largest real estate service provider in Switzerland. And the only one with an internal branding and communications department specializing in real estate marketing. With a well-considered mix of industry expertise, in-depth knowledge of real estate commercialization and creative flair, we work together to develop a customized marketing strategy for your real estate project.

Real estate marketing: from property to experience

Real estate marketing: from property to experience

Real estate marketing goes far beyond simply presenting a property – it transforms a property into an experience and ensures that it reaches the right target group and stands out from other offers. Strategic marketing maximizes the visibility of the property, increases its perceived value and significantly speeds up the sales or rental process.

360° marketing services: all communication disciplines under one roof

360° marketing services: all communication disciplines under one roof

Real estate is more than just properties – it is living space, visions and investments in the future. At Wincasa we understand that every detail counts, from creative staging to targeted communication and strategic alignment. Thanks to our 360° marketing service, we can showcase your real estate project holistically and create a distinctive and unforgettable brand experience.

Detailed real estate analysis

With our detailed analyses – from target groups to trends in the real estate market and customer feedback – we develop the basis for aligning your marketing strategies precisely and effectively. This is how we lay the foundation for the successful positioning and marketing of your property.

Real estate marketing strategy

A precise and customized marketing strategy ensures that all measures are harmoniously interlinked and sustainably contribute to sharpening your brand identity. Our services range from developing a strong brand identity and precise positioning to creative communication concepts that make your brand visible, tangible and unique.

Real estate branding

Well-thought-out branding ensures trust and recognizability – online as well as offline. We develop a unified corporate design and provide efficient solutions for managing digital media to keep your brand identity consistent.

Classic real estate marketing

Despite digitalization, traditional channels are still important for reaching broad target groups and complementing marketing strategies. We support you in successfully marketing your property using traditional advertising media such as print ads, radio commercials, promotions and advertising spots.

Digital real estate marketing

Digital media offer extensive reach, enable precise targeting and ensure measurable success. Whether ads, animations, screen designs or customized content: we create digital solutions that authentically convey your messages, promote interaction and achieve measurable success.

Event marketing

By planning and executing targeted events, you can interact directly with your target group, build emotional connections, increase engagement and sustainably raise awareness of your real estate brand. We support you in planning and implementing events such as competitions, anniversaries or pop-up events to create unforgettable experiences together.

Spatial communication

With creative spatial concepts and innovative interior design, we transform your real estate project into a vibrant experience. In addition, our well-thought-out signage ensures that tenants and visitors can easily find their way around, even in large properties.

Media planning

Strategic media planning ensures that your budget is used efficiently and that your target group is reached through the appropriate channels. We develop precise media planning for the marketing of your property, design the ideal media mix and provide you with comprehensive reporting.

Copywriting & editing

Strong words bring your message to life, convey it persuasively and ensure it is firmly anchored in the minds of your audience. Our copywriting services include the development of creative claims and slogans, the creation of precise advertising copy and the editing of existing content.

Images, impressions and visual appearance

Visual elements are essential to real estate marketing in order to attract attention, evoke emotions and create a lasting brand perception. Together, we design high-quality content – from impressive 3D renderings to meticulous image editing and creative photography – that brings your message to life.

Are you ready to take your real estate project to the next level?

Then contact us at: branding@wincasa.ch

We look forward to meeting you! 

Center and mixed-use site management

Center and mixed-use site management

Satisfied customers – efficiently and sustainably assisted

The best of both worlds