14.11.2025

Experience meets market expertise – Wincasa enters the transaction business

With Transaction Advisory, Wincasa expands its service portfolio with a logical and value-adding competence: professional support for the acquisition and sale of investment properties.

Marc Ruppli, Head of Transaction Advisory, and Gerwin Schüffl, Senior Transaction Manager, explain how owners and investors benefit – and why Wincasa makes the difference in real estate transactions.

Why is Transaction Advisory such a good fit for Wincasa’s offering?

M. Ruppli: For years, we have been supporting owners throughout the entire real estate lifecycle – from property management and development to marketing. Buying and selling are naturally part of that journey. With Transaction Advisory, we now expand this offering: we support our clients from investment strategy and due diligence all the way to closing.

What is the added value for owners and investors?

G. Schüffl: Our Transaction Advisory helps owners and investors make the right decisions – whether they are selling or acquiring property. Our goal is to provide tailored advice and maximum security throughout each step of the process. For sales, we ensure transparency and optimal results through a clear strategy, targeted analysis and a broad investor network. For acquisitions, we support investors with in-depth market and location analyses, technical and legal assessments, and reliable valuations. Our holistic view of each property provides security, reduces risks and helps unlock its full value potential.

What makes Wincasa unique in the transaction business?

M. Ruppli: It is the combination of market proximity, interdisciplinary expertise and the strength of the Implenia Group, to which Wincasa belongs. Our expert team combines know-how in property management, valuation, legal matters, construction and the market environment. This leads to efficiency, transparency and legal certainty – and strengthens our clients’ position throughout the entire transaction process.

What is crucial for a successful sales process?

G. Schüffl: A clear structure, transparent communication and the right timing. A well-designed bidding process ensures fairness and competition – a decisive advantage for sellers. It is important that every step is clearly defined: from the preparation of sales documentation and market approach to contract negotiations.

How do you identify potential in properties?

M. Ruppli: By taking a very close look: location, condition, use, market potential and ESG criteria. Often, a property offers more than is visible at first sight. With market analyses, feasibility studies and usage concepts, we identify these opportunities – and later accompany the transformation from idea to implementation. We can also count on the expertise of our Consulting & Sustainability team of more than 30 specialists.

What are the biggest challenges in the transaction business?

G. Schüffl: We operate in a complex environment of sophisticated deal structures, time pressure and high price expectations. This complexity requires experience, resilience and clear processes.

Do you have an example?

M. Ruppli: Yes – the Bredella site in Pratteln. On behalf of the buyer, we orchestrated this share deal. The acquisition object was a holding company with two subsidiaries owning an industrial and commercial park of 82,600 m² – with development potential for future residential space. Under our lead, and in close cooperation with internal specialists and external experts, we created solid decision-making foundations that ultimately led to a successful acquisition.

Where do you see opportunities in the coming years?

G. Schüffl: Clearly in the development and repositioning of existing properties. ESG-driven conversions, revitalisations and mixed-use concepts meet strong market demand and offer opportunities. Owners who develop their assets proactively secure stable returns and long-term competitiveness.

Your advice for owners and investors?

M. Ruppli: Continuously monitor the market, act early and don’t wait until pressure arises. Those who recognise potential in time, manage risks proactively and choose the right moment increase the value of their property in a targeted way – through refurbishment, conversion or sale. The key is forward-looking planning.

To Transaction Advisory

Marc Ruppli heads Transaction Advisory at Wincasa. He combines market knowledge with extensive experience in acquisition, development and construction law, guiding owners and investors safely through complex transactions. His nationwide network and expertise make him a strong partner for sustainable real estate solutions.

Gerwin Schüffl manages the Basel office and leads transactions efficiently from initial analysis to handover. As a civil engineer, he develops reliable financial models, identifies construction cost risks and optimises processes by analysing value and cost drivers – for measurable and sustainable value creation.