13.03.2025
Wincasa is taking a new approach to CMSM division: two experienced real estate service providers are taking on management roles
As part of the further development of the Center & Mixed-Used Site Management (CMSM) division, Wincasa is dividing the ‘Strategy & Services’ team into two separate teams as of 1 April 2025. This restructuring will specifically strengthen competencies and further expand services for customers. The two new units will be headed by two experienced real estate service providers, Corina Salomon and Alexa Müller, who will report directly to Thomas Hinderling, Head of CMSM and a member of the Wincasa management board.
‘I am delighted to have found two such talented and committed leaders from our own ranks for these important positions. This underlines our goal of promoting and developing potential within Wincasa,’ emphasises Thomas Hinderling, Head of CMSM and a member of the Wincasa Executive Board.
Corina Salomon – Head of Settlement Coaching & Communities
Corina Salomon, who has been working for Wincasa since 2019, is taking over as head of the Settlement Coaching & Communities department. After joining the company as a content manager specialising in social media and digital communication channels in centre management, she went on to become a specialist in real estate community management. In this role, she connects people, revitalises spaces and promotes the revitalisation of mixed-use areas. Since 2025, she has also been responsible for the innovative settlement coaching, in which Wincasa is the first real estate service provider in Switzerland to mediate between owners and tenants and develop community-building offers. She will lead a team of eight experts in the future.
Under Corina Salomon's leadership, the Settlement Coaching & Communities department will continue to expand innovative services. These include:
- Real Estate Community Management: networking stakeholders and revitalising mixed-use sites and districts
- Settlement coaching: mediation between owners and tenants, developing sustainable and vibrant neighbourhoods
- Promotion Management: using synergies to revitalise space, managing a centralised platform for marketing temporary rental space, e.g. for food trucks and pop-ups
‘Our job is to create vibrant places that bring people together and offer added value for owners and tenants. I look forward to working with my team to develop and implement new approaches,’ says Corina Salomon, Head of Settlement Coaching & Communities. Her goal is to further develop the services in order to offer creative solutions for revitalising space and building communities, thereby sustainably increasing customer satisfaction.
Alexa Müller – Head of Marketing & Projects
Alexa Müller, who has been with Wincasa since 2022, is taking over as head of the Marketing & Projects department. She started as a Real Estate Site Manager and brings with her extensive experience in strategic project management, real estate marketing and centre management of complex properties. With a background in facility management, a master's degree in real estate and experience in the expansion department of a large Swiss retailer, she combines operational expertise with an in-depth understanding of the real estate industry. She will be responsible for managing three specialised teams with a total of around 10 employees.
The main areas of focus under her leadership can be divided into three areas:
- Marketing & Branding: development and implementation of brand strategies, campaigns and signage for centres and areas – an in-house branding agency that fully implements these services for the owners
- Marketing: rental of commercial and retail space, pop-up concepts and interim rentals
- Consultancy, projects, concepts: strategic management of revitalisation projects, conversions and property-related analyses
‘Our aim is to position our clients' properties in the market in a targeted manner and to develop tailored solutions. I look forward to implementing challenging projects with my team,’ explains Alexa Müller, Head of Marketing & Projects. Her focus is on implementing marketing strategies, efficiently managing projects and also taking on mandates from owners and clients who were not previously part of the Wincasa portfolio.
New structure strengthens proximity to customers and partners
With the adapted structure in the CMSM division, Wincasa is creating a needs-based focus on the diverse requirements of owners, tenants and other stakeholders. Through the close cooperation of the two new units, customised solutions can be developed that enable even better networking and space utilisation. Both managers will combine their expertise to further expand Wincasa's market position in a targeted manner.
More information is available here: