30.07.2025

Next Generation in Customer Dialogue: Off to a Strong Start – and Here to Stay

Our apprentices at the Customer Value Center (CVC) show what it truly means to promote young talent: taking responsibility, communicating professionally, and actively contributing – from day one. This summer, Greta Mena and Lorena Hadri successfully completed their apprenticeships as EFZ-certified Customer Dialogue Specialists. We congratulate them and are especially pleased that both have chosen to stay on as part of the Wincasa team.

Wincasa is the only real estate company in Switzerland that trains EFZ-certified Customer Dialogue Specialists. Effective communication is essential to understanding customer needs – and those who communicate also grow on a personal level. That’s where our potential lies: young talent thrives when they are entrusted with responsibility and taken seriously. 

A direct path into professional life 

Our goal is not only to provide a solid education, but also to involve apprentices in meaningful responsibilities from the start. Greta knows what that means: “We are the first point of contact and represent Wincasa. I learned how to manage customer dialogue here – with tenants and tradespeople alike.” Lorena also highlights the trust placed in them early on: “In our very first year, we were given our own projects. There’s a lot of responsibility shared here.” After passing their final exams, both immediately transitioned into administrative roles and now put their skills into daily practice. 

Learning through theory and practice – with real insights 

A structured training plan and a variety of practical assignments form the foundation of the apprenticeship. Lorena sees this as a clear advantage: “We learn the topic in training first, then apply it straight away – for example when dealing with financial or termination inquiries. Even in the first year, we were taught second-level skills, which gave us more responsibility.” Greta also appreciates the blend of theory and practice: “We were always able to apply what we learned right away – for instance when handling complaints or finding better solutions for our tenants. One particularly exciting project was an outbound campaign where we surveyed commercial tenants across Switzerland about their satisfaction. It was fascinating to interact with such a wide range of companies.” 

Growing personally – becoming stronger professionally 

Alongside their technical skills, apprentices also develop personally. Greta shares: “I used to be quite shy, but now I’m much more open and enjoy approaching people. Even in my personal life, I’ve become more social. Moderating our department’s team meeting recently really showed me how far I’ve come – and I received a lot of compliments.” Lorena had a similar experience: “At first, I was reserved too, but over time you open up, grow more mature, and learn to speak on equal footing with adults. Today I work very independently and hardly need any assistance. Only for special cases – and that’s when I notice the difference compared to first-year apprentices, whom we now help train ourselves.” 

A team that supports one another 

The CVC at Wincasa is more than just a workplace. Greta puts it this way: “We’re very open and diverse – in terms of age and experience. We all know what it’s like to be on the phone with clients, so we have a lot of empathy for one another. During breaks, we often sit together, chat, and laugh. That really brings us closer and creates a great atmosphere.” Lorena sums it up with a smile: “It’s super open – and pretty loud. The CVC is just full of life.” 

Sustainable talent development – reviewed and recognized 

Our training program was recently reviewed and approved by the Canton of Zurich. We are proud to offer young people not only a strong start to their careers but also real long-term opportunities. Greta and Lorena sum it up perfectly: “We’re taken seriously here. Our ideas matter, we get to train new employees and apprentices, and we even helped with recruiting. That’s motivating from day one.” 

We’re delighted that Greta and Lorena will continue to be part of Wincasa and help shape the future of customer dialogue with us.